# Amazon Product Image Requirements Checklist

> Amazon product image requirements as a checklist: main image rules, file specifications, clothing rules and the usual reasons for suppression.

## Main image checklist

The main image (variant code MAIN) is the first image on the product detail page. Shoppers also see it in search results. Amazon's [product image guide](https://sellercentral.amazon.com/help/hub/reference/external/G1881) sets these rules for the main image:

- [ ] The background is pure white, RGB 255, 255, 255.
- [ ] The image is a real, professional photo of the product, not an illustration or a placeholder. Scale, quantity and color match the real product.
- [ ] The product fills about 85% of the image.
- [ ] The whole product is inside the frame. No part is cut off.
- [ ] The product shows one time only. For example, show the front only, not the front and the back side by side.
- [ ] The image shows one unit of the product and only the accessories that come with it.
- [ ] The image has no props or extra accessories that can confuse the buyer.
- [ ] The image has no packaging, brand tags or swing tags. Packaging is permitted only when it is an important part of the product, for example a carrying case or a gift basket.
- [ ] The image has no text, logos, badges or watermarks.

Amazon permits a lifestyle photo as the main image only for a small number of product types. Before you try one, read the [product page style guide](https://sellercentral.amazon.com/gp/help/external/G200270100) for your category.

![Main image check: pure white background, 85% coverage, minimum resolution](/assets/blog/amazon-product-photo-requirements/diagram_product-photo-pure.webp)

## Clothing and footwear rules for the main image

- [ ] The image shows no part of a mannequin. This rule includes clear, solid-color, flesh-toned and framework mannequins, and clothes on a hanger.
- [ ] Adult clothing is on a model who stands. The model does not sit, kneel, lean or lie down.
- [ ] Clothing accessories and multipacks lie flat, without a model.
- [ ] Footwear shows as a single shoe that faces left at a 45-degree angle.
- [ ] Undergarments, leotards and swimwear for children and babies lie flat, without models. This rule applies to every image, not only the main image.

Clothing has its own [image guidelines page](https://sellercentral.amazon.com/gp/help/external/G200498950) with more detail.

## Rules for every image on the listing

These rules apply to the main image and to all additional images:

- [ ] The image shows the product that you sell, and it matches the product title.
- [ ] The image has no nudity and no sexually suggestive content. This rule includes drawings.
- [ ] The image has no screenshots of customer reviews, no star ratings, no claims such as "free shipping" and no seller-specific information.
- [ ] The image has no Amazon logos or trademarks and nothing that looks like them, for example "Amazon", "Prime", "Alexa" or the smile design.
- [ ] The image has no Amazon badges and nothing that looks like them, for example "Amazon's Choice", "Best seller" or "Top seller".
- [ ] If the image shows photorealistic people that AI made from nothing, the file has the keyword `contains-synthetic-performer` in its XMP `dc:subject` metadata. Real people that you edited with AI tools do not need the tag.

Put infographics, size references, close-ups and lifestyle photos in the additional images. Amazon recommends at least six additional images and one video for each product.

## File and technical checklist

| Item | Requirement |
|---|---|
| File format | JPEG (recommended), TIFF, PNG or GIF without animation |
| Formats that Amazon does not accept | EPS, BMP, PDF and files of an application, for example PSD or AI |
| Size | 500 to 10,000 pixels on the longest side. An image under 500 pixels does not upload |
| Zoom | An image with 1,000 pixels or more on the longest side gets zoom |
| Resolution | At least 72 dpi |
| Quality | Sharp, with no pixelation and no jagged edges. Do not enlarge small images |
| Color mode | RGB. Convert CMYK files before you upload them. Use grayscale only for gray or silver metal products |
| Compression | Little or none. Save JPEG files at the highest quality, use TIFF files without compression and flatten all layers |
| File name for bulk upload | Product identifier, variant code and extension, with a period between them: `B000123456.MAIN.jpg`. Do not use spaces or dashes |

The color, compression and format rules come from Amazon's [technical image file requirements](https://sellercentral.amazon.com/help/hub/reference/external/G9FUUH87RBNXGKB7). Do not use an embedded ICC color profile to get correct color. Amazon says that an image that depends on a profile can show incorrect colors.

## Why Amazon rejects or suppresses images

Amazon stops a bad image in two ways. An image that fails the technical rules (format or pixel size) does not upload. Amazon can remove an image that breaks the content rules after the upload. If a product has no main image that obeys the rules, Amazon can remove the listing from search until you upload a correct one. The [image suppression page](https://sellercentral.amazon.com/help/hub/reference/external/GT8RSE9S9NK4LP6Z) lists each reason and the fix.

These are the usual problems on main images:

- The background looks white on the screen, but it is off-white or light gray, not 255, 255, 255.
- The image has too much empty space around the product, or the edge of the frame cuts off the product.
- The image has a logo, a watermark, "best seller" text or a badge in a corner.
- The image has props, extra units or a lifestyle setting that belong in an additional image.
- The image from the supplier is smaller than 1,000 pixels, so zoom does not work.

![Upload, automated review, fix and resubmit](/assets/blog/amazon-product-photo-requirements/diagram_prepare-images-technical.webp)

## How to inspect your images before upload

1. Open the main image in an editor that shows color values.
2. Sample the background at several points. Include the corners and the area near the product edges.
3. Make sure that each sample is 255, 255, 255.
4. Draw a box around the outer edges of the product. Compare the box with the full image.
5. If the product fills much less than 85% of the frame, crop closer.
6. Find the pixel dimensions in the file properties. Make sure that the longest side has 1,000 pixels or more.
7. View each image at 100% zoom. Look for blur and compression marks that you cannot see in a small preview. Shoppers see these marks when they zoom.
8. Look at each infographic on a phone. If the text is hard to read, make it larger.
9. Read the style guide for your category in Seller Central. Some categories add rules or allow exceptions.

After you upload an image, it can take up to 24 hours to show on the product page.

## Use this checklist with Claude or ChatGPT

Claude or ChatGPT can do a first pass on your images with this checklist. Copy the checklist into the chat and attach the photos. If you cannot share the photos yet, describe them. Then ask for a result for each item:

```text
Here is Amazon's main image checklist. Check the attached photo against
each item. For every item, answer pass, fail or can't tell, and say why.
Then list what I need to fix before I upload it.

[paste the checklist here]
```

Do not use the AI answer as your final result. An AI model cannot measure exact RGB values or pixel coverage from a photo. It can also miss problems or report problems that do not exist. Use its answers as a list of things to look at. Then measure the background, size and coverage in your image editor. Amazon changes its rules, so read the [product image guide](https://sellercentral.amazon.com/help/hub/reference/external/G1881) again before a large upload.

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## Frequently Asked Questions

### How do I find out which of my images Amazon suppressed?

In Seller Central, open the Fix tab in Manage Products. It lists the products that Amazon removed from search because of image problems. For files that failed the rules, go to Submission status and select the Content compliance issues report. To replace a main image that breaks the rules, upload a new image with the MAIN variant code. Do not delete the old image first. The change can take up to 24 hours to show.

### Do additional images need a white background too?

No. The rule for a pure white background applies to the main image only. Additional images can show the product in use, in a room or with size references. They must still obey the rules for all images. For example, they cannot show Amazon badges, screenshots of reviews or claims such as "free shipping".

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